Cookie Policy
Last updated: 27 July 2026
We use strictly necessary cookies to operate the website and, only with your explicit consent, optional analytics and advertising cookies. All optional cookies are blocked by default using Google Consent Mode v2. You can accept, reject or manage your preferences at any time using our cookie banner or by adjusting your browser settings.
1. What Are Cookies?
Cookies are small text files placed on your device by a website when you visit it. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to the website operator. Similar technologies - such as pixel tags, local storage and session storage - may be used in conjunction with cookies.
2. How We Use Cookies
We use cookies in the following categories:
| Category | Purpose | Default State | Consent Required? |
|---|---|---|---|
| Strictly Necessary | Essential for the website to function: session management, security, cookie consent state storage. | Always on | No - required for basic operation |
| Functionality | Remembers your cookie consent choice so you are not prompted on every page. | Always on | No - required for consent management |
| Analytics | Collects anonymised data about how visitors use the website (page views, session duration, referral source) to help us improve the site. Provider: Google Analytics. | Denied | Yes - only set after you click "Accept All" |
| Advertising | Used to serve and measure the effectiveness of ads relevant to your interests. Includes ad_storage, ad_user_data and ad_personalization signals. Provider: Google Ads. | Denied | Yes - only set after you click "Accept All" |
3. Google Consent Mode v2
We implement Google Consent Mode v2 on this website. This means that when you first visit:
ad_storage,ad_user_data,ad_personalizationandanalytics_storageare all set to DENIED by default.- Google's tags operate in a restricted, consent-respecting mode: no cookies are written, no personal data is sent for advertising or analytics purposes.
- Only if you click "Accept All" in the cookie banner are the above signals updated to GRANTED, at which point Google may set cookies and collect data for advertising measurement and analytics.
- If you click "Reject", signals remain DENIED for the duration of your session and your choice is stored in localStorage so it persists on future visits.
functionality_storageandsecurity_storageare always set to GRANTED as they are strictly necessary for the cookie banner itself to function.
4. Specific Cookies We Set or May Set
| Cookie Name | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
cookieConsent |
Clearwater Nutrition (localStorage) | Stores your cookie consent choice (accepted / rejected). | Persistent (until cleared) | Strictly Necessary / Functionality |
_ga |
Google Analytics | Distinguishes users for analytics reporting. | 2 years | Analytics - consent required |
_ga_* |
Google Analytics | Persists session state for GA4. | 2 years | Analytics - consent required |
_gcl_au |
Google Ads | Stores and tracks conversions for Google Ads. | 90 days | Advertising - consent required |
_fbp |
Meta (Facebook) - if configured | Used by Meta Pixel for ad measurement. | 90 days | Advertising - consent required |
Analytics and advertising cookies above are only written if you have given consent. If you reject cookies or have not yet responded to the banner, none of these are set.
5. Managing Your Cookie Preferences
You have several options for managing cookies:
- Cookie banner: Use the "Accept All", "Reject" or "Manage Preferences" buttons displayed when you first visit the website.
- Browser settings: Most browsers allow you to refuse or delete cookies. Please refer to your browser's help documentation. Note: blocking all cookies may affect the functionality of some websites.
- Google opt-out: You can opt out of Google Analytics across all websites using the Google Analytics Opt-out Browser Add-on.
- Advertising preferences: Manage Google ad personalisation at adssettings.google.com.
To withdraw consent you have previously given, clear your browser's localStorage (key: cookieConsent) and reload the page - the banner will reappear.
6. Third-Party Cookies
Where third-party services (Google, Meta) set cookies, those third parties have their own privacy and cookie policies. We encourage you to review them:
7. Changes to This Policy
We may update this Cookie Policy when we change the cookies we use or when applicable law changes. The "last updated" date at the top of this page will reflect any revisions. We recommend checking this page periodically.
8. Contact
For any questions about our use of cookies:
Clearwater Nutrition Pty Ltd88 Collins Street, Melbourne VIC 3000, Australia
Email: privacy@musclesmovement.world
Phone: +61 3 9012 4477